Comments on: More HIMSS tips for HIT vendors looking to make their case

By: Shahid N. Shah

Shahid N. Shah — Tue, 02 Mar 2010 21:05:18 +0000

Mary, this is excellent advice. Thank you for sharing.

By: mrschmidt

mrschmidt — Tue, 02 Mar 2010 21:00:31 +0000

I'm at HIMSS now – and as a marketer,I've observed that while many of the people are real – their marketing collateral and web sites are not. Unfortunately, it's very easy to lapse into “marketing speak” when trying to get your message across. As I tell my clients, pretend you're having a conversation – and that's what you write (and remember – the audience, reader want to know what's in it for them – not all about you, wonderful innovative, premier solutions providing you…;-)

By: Stephanie Jewett, RN, MBA

Stephanie Jewett, RN, MBA — Sat, 27 Feb 2010 21:10:03 +0000

Interesting ideas – have never done this before, but this is good information. I'm sure there are others out there that would be more specific to healthcare and IT. Stephanie