One of the most frequent questions I am asked by startups and new product development teams is “what’s the best way to sell my X product into a hospital?” It’s a terrific question so I reached out to a friend of mine, Steve Carbonara, who heads Sales Force Effectiveness at Bard Medical and runs his [...]
Read the full article →
One of my favorite magazines, Harvard Business Review (HBR), in its latest June issue has an article called “The Ambidextrous CEO” that is worth reading because it highlights innovation in healthcare IT (with a good story from Misys), specifically around open source. Here’s a point they made that’s worth repeating: Our research suggests that firms [...]
Read the full article →