Consumer generated content creates new brand management challenges for life science companies

John Estafanous makes some good points in his article at Medical Marketing about how blogs are creating fits for healthcare companies: Consumer generated content creates new brand management challenges for life science companies.

Of course, I think this is a good thing. The more empowered consumers are, the better quality product they’re going to receive at the lowest possible price.

Author

Shahid N. Shah

Shahid Shah is an internationally recognized enterprise software guru that specializes in digital health with an emphasis on e-health, EHR/EMR, big data, iOT, data interoperability, med device connectivity, and bioinformatics.