Professional Social Bookmarking can provide real value

I got a note recently from Scott McQuigg, CEO of PeerClip, about their new social bookmarking tool. At first I thought “oh, no – not another bookmarking site.” But, I’m a sucker for any new startup in the Health 2.0 space so I took a look. It is one of the first bookmark sharing sites I’ve seen designed for specifically for physicians; I thought it was a great idea.

Today, all social bookmarking tools are peer generated content. Meaning the community selects bookmarks, ranks them, etc. But, the twist with PeerClip is that it’s designed for physicians to do the bookmarking. Basically, professional social bookmarking. I loved it.

PeerClip allows physicians to bookmark, organize and share medical information that they (as opposed to patients) feel is relevant and/or authoritative.

Using PeerClip, physicians can store their favorite online articles, blog postings, podcasts and videos on a personal home page for easy future reference for themselves or others to view. Physicians can also view bookmarks, comments and ratings on content their peers have bookmarked in PeerClip. This is pretty nice since they don’t have to wonder if the information has been vetted — it has, by their peers.

Nice idea, implemented well.

One nit – PeerClip designers need to simplify the home page a bit — it’s got lots of text on there and tries to convey too much, which means it takes a while to get the gist. The message to physicians should be pretty simple: “Share what you find on the Internet with your colleagues and in return they share their findings with you.”

Docs are busy and while they do read a lot visuals go a longer way. PeerClip should put up more screen shots to show the value of their tool instead of trying to describe it. A 30 second screencast may be even better.

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4 thoughts on “Professional Social Bookmarking can provide real value

  1. Nice post. Social networking and ranking are what really accelerate the sharing of ideas and resources, and the dogpiling of good ideas leading to good ideas.

    Medical providers getting into Web 2.0…way overdue.

  2. As the volume of content omline has increasd many pepople have looked for filiters to help them find quality websites. Social Boomarking has become just such a filter. Though the individual techniques used to determine quality of content varies across a number of websites typically users submit& vote for pages they like. The website’s highlight the pages which their users have deemed worth reading which can drive significant traffic.

  3. it was a good information…. but i have a question would u answer it.. i have a site i.e, its a pay for performance and healthcare management software. i want to market this site, but there are many problems what i m facing to market this product. then i decide to do its social bookmarking 1st. so my question is, is there any site available there which have a list of healthcare management related social bookmarks list. kindly suggest me

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