Conducting market research for your healthcare IT app

Many of you out there are looking at the ARRA (stimulus) bill for ways to sell your healthcare IT wares to healthcare providers. One of the weaknesses of most tech-focused companies is that don’t spend enough time on market research to figure out where to sell their products. That’s primarily because it’s not always easy to get useful statistics so here’s a little advice I give to my startups when they ask “where do I find out how many doctors there are in the country?”.

Check out the following sites:

  • Kaiser’s StateHealthFacts.org

      • Bureau of Labor Statistics Healthcare Industry Guide

          • CMS’s Research, Statistics, Data & Systems Guide

            Hospitals

            Total Hospitals

            Hospitals by Ownership

            Beds

            Beds by Ownership

            Admissions

            Admissions by Ownership

            Emergency Room Visits

            Emergency Room Visits by Ownership

            Inpatient Days

            Inpatient Days by Ownership

            Outpatient Visits

            Outpatient Visits by Ownership

            Hospital Trends

            Total Hospitals, 1999-2007

            Hospitals by Ownership, 1999-2007

            Beds, 1999-2007

            Beds by Ownership, 1999-2007

            Admissions, 1999-2007

            Admissions by Ownership, 1999-2007

            ER Visits, 1999-2007

            ER Visits by Ownership, 1999-2007

            Inpatient Days, 1999-2007

            Inpatient Days by Ownership, 1999-2007

            Outpatient Visits, 1999-2007

            Outpatient Visits by Ownership, 1999-07

            Medical Errors

            Mandatory Quality Reporting Requirement

            Hospital-Based Infection Reporting Req.

            Nursing Homes

            Number of Nursing Home Residents

            Residents by Primary Payer Source

            Number of Nursing Homes

            Nursing Homes by Ownership Type

            Number of Nursing Home Beds

            Beds by Certification Category

            Number of Special Care Beds

            Nursing Home Occupancy Rates

            Nurse Hours per Resident Day

            Avg # of Nursing Home Deficiencies

            % Nursing Homes with Deficiencies

            % of Homes w/ Serious Deficiencies

            Top Ten Nursing Home Deficiencies

            Nursing Home Resident and Family Groups

            Rural Health Clinics

            Total Rural Health Clinics

            Federally Qualified Health Centers

            Total FQHCs

            Total FQHCs Service Delivery Sites

            Total Patients Served by FQHCs

            Total FQHC Encounters or Visits

            FQHC Revenue by Source

            Physicians

            Total Nonfederal Physicians

            Nonfederal Physicians per 1,000

            Nonfederal Physicians by Gender

            Nonfederal Physicians by Race

            Nonfederal Primary Care Physicians

            Nonfederal PCPs per 1,000 Population

            Nonfederal Primary Physicians by Field

            Health Professional Shortage Areas

            Primary Care HPSAs

            Mental Health HPSAs

            Dental HPSAs

            Access to Care

            Could Not See Doctor Because of Cost

            Medical School Graduates

            Total Medical School Graduates

            Medical School Graduates by Gender

            Medical Malpractice

            Paid Medical Malpractice Claims

            Medical Malpractice Payments

            Non-Physician Providers

            Total Registered Nurses

            Registered Nurses per 100,000 Population

            Total Physician Assistants

            Physician Assistants per 100,000 Pop.

            Dentists

            Total Dentists

            Dentists per 1,000 Population

            Total Dentists by Gender

            Dentists by Specialty Field

            Health Care Employment

            Total Health Care Employment

Author

Shahid N. Shah

Shahid Shah is an internationally recognized enterprise software guru that specializes in digital health with an emphasis on e-health, EHR/EMR, big data, iOT, data interoperability, med device connectivity, and bioinformatics.