Conducting market research for your healthcare IT app

Conducting market research for your healthcare IT app

Many of you out there are looking at the ARRA (stimulus) bill for ways to sell your healthcare IT wares to healthcare providers. One of the weaknesses of most tech-focused companies is that don’t spend enough time on market research to figure out where to sell their products. That’s primarily because it’s not always easy to get useful statistics so here’s a little advice I give to my startups when they ask “where do I find out how many doctors there are in the country?”.

Check out the following sites:

  • Kaiser’s StateHealthFacts.org
      • Bureau of Labor Statistics Healthcare Industry Guide
        • **Hospitals**
          
          Total Hospitals
          
          Hospitals by Ownership
          
          Beds
          
          Beds by Ownership
          
          Admissions
          
          Admissions by Ownership
          
          Emergency Room Visits
          
          Emergency Room Visits by Ownership
          
          Inpatient Days
          
          Inpatient Days by Ownership
          
          Outpatient Visits
          
          Outpatient Visits by Ownership
          
          **Hospital Trends**
          
          Total Hospitals, 1999-2007
          
          Hospitals by Ownership, 1999-2007
          
          Beds, 1999-2007
          
          Beds by Ownership, 1999-2007
          
          Admissions, 1999-2007
          
          Admissions by Ownership, 1999-2007
          
          ER Visits, 1999-2007
          
          ER Visits by Ownership, 1999-2007
          
          Inpatient Days, 1999-2007
          
          Inpatient Days by Ownership, 1999-2007
          
          Outpatient Visits, 1999-2007
          
          Outpatient Visits by Ownership, 1999-07
          
          **Medical Errors**
          
          Mandatory Quality Reporting Requirement
          
          Hospital-Based Infection Reporting Req.
          
          **Nursing Homes**
          
          Number of Nursing Home Residents
          
          Residents by Primary Payer Source
          
          Number of Nursing Homes
          
          Nursing Homes by Ownership Type
          
          Number of Nursing Home Beds
          
          Beds by Certification Category
          
          Number of Special Care Beds
          
          Nursing Home Occupancy Rates
          
          Nurse Hours per Resident Day
          
          Avg # of Nursing Home Deficiencies
          
          % Nursing Homes with Deficiencies
          
          % of Homes w/ Serious Deficiencies
          
          Top Ten Nursing Home Deficiencies
          
          Nursing Home Resident and Family Groups
          
          **Rural Health Clinics**
          
          Total Rural Health Clinics
          
          **Federally Qualified Health Centers**
          
          Total FQHCs
          
          Total FQHCs Service Delivery Sites
          
          Total Patients Served by FQHCs
          
          Total FQHC Encounters or Visits
          
          FQHC Revenue by Source
          
          **Physicians**
          
          Total Nonfederal Physicians
          
          Nonfederal Physicians per 1,000
          
          Nonfederal Physicians by Gender
          
          Nonfederal Physicians by Race
          
          Nonfederal Primary Care Physicians
          
          Nonfederal PCPs per 1,000 Population
          
          Nonfederal Primary Physicians by Field
          
          **Health Professional Shortage Areas**
          
          Primary Care HPSAs
          
          Mental Health HPSAs
          
          Dental HPSAs
          
          **Access to Care**
          
          Could Not See Doctor Because of Cost
          
          **Medical School Graduates**
          
          Total Medical School Graduates
          
          Medical School Graduates by Gender
          
          **Medical Malpractice**
          
          Paid Medical Malpractice Claims
          
          Medical Malpractice Payments
          
          **Non-Physician Providers**
          
          Total Registered Nurses
          
          Registered Nurses per 100,000 Population
          
          Total Physician Assistants
          
          Physician Assistants per 100,000 Pop.
          
          **Dentists**
          
          Total Dentists
          
          Dentists per 1,000 Population
          
          Total Dentists by Gender
          
          Dentists by Specialty Field
          
          **Health Care Employment**
          
          Total Health Care Employment
          

Shahid N. Shah

Shahid N. Shah

Shahid Shah is an internationally recognized enterprise software guru that specializes in digital health with an emphasis on e-health, EHR/EMR, big data, iOT, data interoperability, med device connectivity, and bioinformatics.


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