I just ran across Robin Wauters’ post over at TechCrunch about 10 Words I Would Love To See Banned From Press Releases. It’s a great summary of my own frustrations as a blogger who sees tons of press releases a week.
Don’t get me wrong, I love seeing emails about new products and services and I welcome submissions of press releases or other announcements to email@example.com. Like most bloggers, I’m happy to get engaging emails and I respond to almost all messages that are addressed specifically to me (as opposed to a general mailling list) and look like they weren’t sent as a mass e-mail.
However, I, would love to see a day when I get a press release that doesn’t have any of the following words that Robin so eloquently described:
Leading / Leader
Best / Most / Fastest / Largest / Biggest / Etc.
Innovative / Innovation
Disruptive / Disruption
Cutting / Bleeding Edge