
@ShahidNShah
Over the last few weeks a number of clients and readers have asked a similar question:
I’ve been approached by company X to partner with us. Do you know them and what do you think we should do?
Since many startups, especially technology firms, partner for the wrong reasons and end up having failed or suboptimal relationships I thought I’d give as simple an answer as possible for partnering.
There are of course a number of reasons you’d want to partner with someone but if you’re focused on sales and marketing (revenue generation) then you should consider the following questions.
Will working with the partner:
If there’s not a solid “yes” for some, many, or all of the questions above (followed by appropriate metrics), don’t spend the time considering the partnership.
Shahid Shah is an internationally recognized enterprise software guru that specializes in digital health with an emphasis on e-health, EHR/EMR, big data, iOT, data interoperability, med device connectivity, and bioinformatics.
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