![Shahid Sha Person name](/images/shahid-sha.png)
@ShahidNShah
Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing & PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants — specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs. that of medical devices is a legacy and artificial separation that is no longer warranted.
Just like other digital health and health IT solutions, marketing medical devices across disparate customers and selling into complex health systems has never been more difficult. Identifying the actual buyers of your med device products and services is a challenge these days because:
It’s clear that traditional top down marketing or just trying to sell to the end user will not be effective. Instead, digital marketing techniques must be employed so that med device buyers can find you instead of you having to hunt for them. Join us at the HITMC where you’re going to learn how to:
Shahid Shah is an internationally recognized enterprise software guru that specializes in digital health with an emphasis on e-health, EHR/EMR, big data, iOT, data interoperability, med device connectivity, and bioinformatics.
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