Social selling of Medical Devices is hard but necessary

Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing & PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants — specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs. ...

Health-focused wearables have a chance of improving patient care if innovators craft solutions plus providers and insurers work together to incentivize and pay for them

I’ve been interested in the new “wearables” segment for a while. I reached out to Cameron Graham, the managing editor at TechnologyAdvice where he oversees market research for emerging technology, to give us some evidence-driven advice about wearables that entrepreneurs, innovators, healthcare providers, and payers can use for decision making. Specifically, what does the current research show and what are the actionable insights for how to incentivize patients to use them and figure out why patients might pay for them? ...

How to improve your SRS by distinguishing between vague and ambiguous requirements in health IT and medical device systems

Because it’s so easy to build software these days we’re seeing a proliferation of healthcare apps — what’s hard to figure out is whether we’re building the right software. Abder-Rahman Ali, currently pursuing his Medical Image Analysis Ph.D. in France, has graciously agreed to give us advice on how to write good software specifications for health and medical technology solutions. Some of you are probably rolling your eyes and thinking that software requirements specifications (SRS) are old and “tired” and we should be writing agile user stories instead. ...

ENGAGE can help pharma and biotech learn how to benefit from patient engagement

Patient engagement is something that physicians have done for thousands of years as they cared for patients (whether going to their homes or having them come to hospitals or clinics). With new digital health technologies the way providers can engage with patients is changing significantly but we’re not quite sure about the best ways to apply that technology. This is why I’m looking forward to attending MedCityNews.com’s ENGAGE conference next week in Washington, DC. ...

The future of medicine and the incredible innovations we can expect by 2064

The Fred Alger Management team reached out to me recently asking what innovative changes I thought the medical and healthcare industry will be going through over the next 50 years. It was for their innovative “Think Further” series: [youtube=https://www.youtube.com/watch?v=iOgt85cPU8Q&list=UUcpr1hudOhiPOsj-7rwe8Ew&w=520] As Yogi Berra famously quipped “It’s tough to make predictions, especially about the future” but Alger’s “Future of Medicine” question is an interesting approach to generating ideas so I thought I’d give it a shot. ...

How to tackle vague requirements in health IT and medical device software using fuzzy logic and storytelling

These days it’s pretty easy to build almost any kind of software you can imagine — what’s really hard, though, is figuring out what to build. As I work on complex software systems in government, medical devices, healthcare IT, and biomedical IT I find that tackling vague requirements is one of the most pervasive and difficult problems to solve. Even the most experienced developers have a hard time building something that has not been defined well for them; a disciplined software requirements engineering approach is necessary, especially in safety critical systems. ...