Shahid’s No BS guide to patient engagement at #HIMSS15

I’ll be at #HIMSS15 in Chicago this week and am preparing for the onslaught of the term “patient engagement”. It’s both overused and ill-defined which means it’s almost meaningless as a category of technology or approaches. It’s also multi-faceted which means a definition is not going to be forthcoming soon; so, I’m not going to try. As I go through the educational sessions and exhibits looking at patient engagement solutions, I’m going to be trying to figure out how to categorize them. ...

Social selling of Medical Devices is hard but necessary

Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing & PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants — specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs. ...

How to tackle vague requirements in health IT and medical device software using fuzzy logic and storytelling

These days it’s pretty easy to build almost any kind of software you can imagine — what’s really hard, though, is figuring out what to build. As I work on complex software systems in government, medical devices, healthcare IT, and biomedical IT I find that tackling vague requirements is one of the most pervasive and difficult problems to solve. Even the most experienced developers have a hard time building something that has not been defined well for them; a disciplined software requirements engineering approach is necessary, especially in safety critical systems. ...

Meet up with me at my HIMSS’14 sessions and events

I’ll be leaving for HIMSS’14 on Saturday and plan to be around for meetings and sessions from Sunday through Wednesday. Here are some of the places I plan to be, catch me if you’re around: Sunday — covering the Venture Forum, CHIME, and special sessions. Heading to Susquehana Equity Capital cocktail party in the evening. Monday — covering a number of companies and speaking at two sessions, private dinner 3:30p speaking on Social Media and Influence at HIMSS Spot 4:30p speaking on data interoperability at SureScripts booth 2918 Tuesday — covering a number of companies and speaking at one session 11:00am speaking on Developer Platforms for Next Generation Healthcare Apps, room 209C 6:00pm hosting the New Media Meetup with John Lynn Wednesday — numerous meetings and events, finalizing coverage of companies  

Join Stericyle Communication, John Lynn, and Shahid at the HIMSS’14 New Media Meetup

John Lynn and I are hosting the 5th Annual New Media Meetup next week at the HIMSS Conference. This year’s HIMSS tradition is sponsored by Stericycle Communication Solutions. Thanks to Stericycle’s generous participation, John and I can host, quench the thirst of, and feed our New Media friends at Tommy Bahama Pointe, just a short walk from the convention center. We’ve come a long way from our first “meet the bloggers” event in Atlanta and we’re thrilled to have this “wooden anniversary” of the New Media Meetup which has expanded well beyond just bloggers. ...

Join me next week for a free webinar where I answer “How do we get beyond Meaningful Use rhetoric and ‘disruption in healthcare’ bloviation and into actionable innovation?”

I speak at many of conferences and webinars each year and I have been hearing that attendees and audiences are starting to get tired of hearing about big data, Meaningful Use, and ‘disruption in healthcare’ topics without more actionable advice. Many entrepreneurs and speakers at the events are still focusing on why technology and IT solutions are helpful in healthcare but customers are more sophisticated these days and they want to know more about how to apply that knowledge into their daily routines. ...