Guest Article: Achieving product simplicity in healthcare offerings is hard but possible

_I’m a geek and proud of it — I love building software, launching new products, and am a fan of others that do it well. Recently I ran across the Berlin-based team from kenHub, a site focused on teaching anatomy online and helping medical students prepare for tests. I reached out to the team to ask them how they were differentiating themselves from the many other solutions available they said their goal was to simplify the process of learning using new didactic concepts to focus on memorizing and gamification elements to make it fun and engaging. ...

Guest Article: Iterative funnel management improvement to reduce health IT sales failures

_A frequent question I am asked by startups and their software focused leadership teams is, “how do we generate sales and what is the appropriate process to follow in creating our sales expectations.” My friend Steve Carbonara has been selling software to healthcare enterprises for years so I asked him to write a companion to his piece on selling to hospitals. Steve is currently the Chief Sales Officer at Cohealo, Inc. ...

Guest Article: How to improve health IT products sales into physician practices and hospitals through better funnel management

_A frequent question I am asked by startups and their software focused leadership teams is, “how do we generate sales and what is the appropriate process to follow in creating our sales expectations.” My friend Steve Carbonara has been selling software to healthcare enterprises for years so I asked him to write a companion to his piece on selling to hospitals. Steve is currently the Chief Sales Officer at Cohealo, Inc. ...

$50k available for your health IT startup ideas

This morning I spoke with the founders of HealthBox, a business incubator and accelerator program focused on health IT startups. If you’ve got a great idea that you’d like to get funded, need $50k to make it come to fruition, and don’t mind giving up 7% of your company to the accelerator program then HealthBox may be for you. They’re giving away a good amount of cash ($50k vs. the normal $20k for other tech accelerators), but what I like most about their effort is that they have a strong partnership with three key buyer segments: Walgreens for retail, Ridgeview Medical Center for providers, and Blue Cross Blue Shield for payers. ...