Shahid’s No BS guide to patient engagement at #HIMSS15

I’ll be at #HIMSS15 in Chicago this week and am preparing for the onslaught of the term “patient engagement”. It’s both overused and ill-defined which means it’s almost meaningless as a category of technology or approaches. It’s also multi-faceted which means a definition is not going to be forthcoming soon; so, I’m not going to try. As I go through the educational sessions and exhibits looking at patient engagement solutions, I’m going to be trying to figure out how to categorize them. ...

Evaluating and choosing healthcare cloud services providers

As healthcare moves from on-premise to cloud services, the evaluation and selection of “HIPAA compliant” cloud service providers becomes an import task. I don’t like the description “HIPAA compliant” because it’s imprecise and not meaningful. However, it’s something that many non-technical people look for when evaluating providers so I’m using it here. My friend Alex Ginzburg, VP of Technology at Intervention Insights, and I have done this kind of healthcare cloud services providers evaluation and selection many times so it was natural for me to reach out and ask him to provide some guidance for the community. ...

Congress finally getting serious about telemedicine, but are CDOs ready?

The latest ‘doc fix’ bill, H.R. 1470, was introduced last week. Though it has quite a ways to go before it’s sent to conference or passed, the bill has some pretty nice language for telemedicine and care coordination enthusiasts. Though it’s probably less than I would like, Section 4 (Encouraging Care Management for Individuals with Chronic Care Needs) is a great start. The telehealth language is pretty general but I like how it is making sure that telemedicine isn’t precluded from being reimbursed. ...

Social selling of Medical Devices is hard but necessary

Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing & PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants — specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs. ...

Entrepreneurs must integrate mission-driven strategic investors

Last week I wrote about how federated groups of investors help de-risk innovations in the Venture Development Lifecycle (VDLC). Yesterday I elaborated on how entrepreneurs can understand risk through various funding cycles. One of the most important investors we didn’t talk about in the VDLC was the strategic investor (what I like to call the mission-driven investor) . Mission-driven strategics view risk differently and entrepreneurs should create investor journey maps to take them into account. ...

Patients say deploying a patient portal isn’t enough to engage them

Much has been made of the push to better engage patients, but little has been spent on examining exactly what patients want. Despite the requirements set by the EHR Incentive Program, simply deploying a patient portal isn’t enough to engender real, sustainable engagement. Recently TechnologyAdvice surveyed 409 adult Americans about their digital health services preferences. I really like the surveys they run so I reached out to Zach Watson, the healthcare IT content manager at TechnologyAdvice, to see what health providers, entrepreneurs, and innovators could learn from the results. ...