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Social selling of Medical Devices is hard but necessary

Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing & PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants — specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs.

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