Second annual Healthcare IT Marketing Conference (HITMC)

John Lynn, prolific blogger and health IT media magnate, and I are teaming up again for the second year to produce and deliver a marketing conference focused on helping digital health, health IT, and medical device innovators. We’re going to be providing actionable advice and specific techniques you can use to cut through the noise when trying to market healthcare and medical tech products to physicians, hospitals, health systems, ACOs, patients, and similar customers. ...

Health IT and digital health job opportunities, qualifications, and certification benefits

I’ve written a number of articles and a few video interviews on job opportunities in digital health recently and have received a steady stream of questions since then. Given healthcare IT professionals can make $90,000 or more annually, there has been growing interest in the industry. To help separate fact from fiction and dive a little deeper in to the realities of these opportunities, I reached out to Beth Kelly, a freelance writer from Chicago, IL to summarize the projected outlook for specialized positions within the field of health IT. ...

What EHR/PM vendors should do as 63% of buyers look to replace existing PM solutions

Melissa McCormack, a medical researcher with EHR consultancy group Software Advice, recently published their medical practice management BuyerView research, which found that 63% of the buyers were replacing existing PM solutions, rather than making a first-time purchase. This mirrors the trend we’ve seen across medical software purchasing, where the HITECH Act may have prompted hasty first purchases of EHR solutions, followed by replacements 1-2 years later. For PM vendors, this means there’s a huge opportunity to market your products to practices as an upgrade, even if they’re already using PM software. ...

Learn how to cut through the noise at the first ever Health IT Marketing Conference

John Lynn, prolific blogger and health IT media magnate, and I are teaming up to produce and deliver the world’s first marketing conference focused on helping innovators cut through the noise when trying to market their healthcare and medical tech products to physicians, hospitals, and similar customers. Called The Healthcare IT Marketing Conference, it will cover very important subjects by some of the world’s best experts on those topics. Learn how to align the Payers, Beneficiaries, and Users (PBU) of your Health IT or MedTech product ...

Why the health IT industry can accommodate hundreds of EHR solutions without major differentiation

A few days ago Harvard Business Review’s Blog Network published “You Can Win Without Differentiation” and it reminded me of the many lectures I’ve given over the past few years on why the health IT industry tolerates hundreds of EHR and EMR companies that don’t really differ much from each other. A key point made in the article was: The trick is that when there is uncertainty about the quality of a product or service, firms do not have to rely on differentiation in order to obtain a competitive advantage. ...

Thoughts on HIT (technical) certifications vs. graduate degrees

These days I’ve been getting an increasing number of questions from some very smart readers of this blog about whether or not graduate degrees or technical (HIT-specific or otherwise) certifications are worth the effort. I’ve written a few posts recently on similar topics and those are worth reviewing: Check out these videos if you’re looking for healthcare IT jobs The realities of getting a job in healthcare IT How to get a job in healthcare IT when you don’t have specific experience My view on HIT (or other technical) certifications The last post in the list above goes into specific detail about what I think about certifications but I didn’t talk much about graduate degrees so I’ll elaborate a bit more on that here. ...