Patients say deploying a patient portal isn’t enough to engage them

Much has been made of the push to better engage patients, but little has been spent on examining exactly what patients want. Despite the requirements set by the EHR Incentive Program, simply deploying a patient portal isn’t enough to engender real, sustainable engagement. Recently TechnologyAdvice surveyed 409 adult Americans about their digital health services preferences. I really like the surveys they run so I reached out to Zach Watson, the healthcare IT content manager at TechnologyAdvice, to see what health providers, entrepreneurs, and innovators could learn from the results. ...

Guest Article: Iterative funnel management improvement to reduce health IT sales failures

_A frequent question I am asked by startups and their software focused leadership teams is, “how do we generate sales and what is the appropriate process to follow in creating our sales expectations.” My friend Steve Carbonara has been selling software to healthcare enterprises for years so I asked him to write a companion to his piece on selling to hospitals. Steve is currently the Chief Sales Officer at Cohealo, Inc. ...

Guest Article: How to improve health IT products sales into physician practices and hospitals through better funnel management

_A frequent question I am asked by startups and their software focused leadership teams is, “how do we generate sales and what is the appropriate process to follow in creating our sales expectations.” My friend Steve Carbonara has been selling software to healthcare enterprises for years so I asked him to write a companion to his piece on selling to hospitals. Steve is currently the Chief Sales Officer at Cohealo, Inc. ...