Events

A collection of 32  Posts

HealthIMPACT Southwest recap: CIOs think dashboards need significant improvement

I chair the HealthIMPACT series of events that is held in a variety of cities throughout the year. HealthIMPACT is a no-nonsense and “No BS” local one-day event for busy health IT professionals that pretty much know what they’re doing but are looking to learn from their peers (instead of professional presenters). We don’t try to add further hype to common trends everyone’s already seen many times or explain the obvious to make ourselves look smart; we explain the implications of trends to your daily work, figure out how to operationalize innovations, and provide actionable advice so that you can do your job better.

Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing & PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants — specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs.

John Lynn, prolific blogger and health IT media magnate, and I are teaming up again for the second year to produce and deliver a marketing conference focused on helping digital health, health IT, and medical device innovators. We’re going to be providing actionable advice and specific techniques you can use to cut through the noise when trying to market healthcare and medical tech products to physicians, hospitals, health systems, ACOs, patients, and similar customers.

MedCityNews invited me to attend their ENGAGE “Innovation in Patient Engagement” Conference and I found the content, speakers, and overall quality quite good. Since I chair several conferences every year I know how hard it is to pull off a good one so I’d like to congratulate MedCityNews for pulling off a great event. The goal of the ENGAGE was to highlight the importance of patient awareness and engagement in developing and managing novel digital health innovations.

Patient engagement is something that physicians have done for thousands of years as they cared for patients (whether going to their homes or having them come to hospitals or clinics). With new digital health technologies the way providers can engage with patients is changing significantly but we’re not quite sure about the best ways to apply that technology. This is why I’m looking forward to attending MedCityNews.com’s ENGAGE conference next week in Washington, DC.

Cambridge HealthTech Institute (CHI) invited me to attend their Next Generation Point of Care Diagnostics Conference and I came away thoroughly impressed with the content, speakers, and organization. Since I chair several conferences a year I know how hard it is to pull off a good one so I’d like to thank CHI for a job well done. Goals & Attendees The goal of the event was to provide a progress update to the healthcare industry on the advances in next generation point-of-care (POC) diagnostics while highlighting the advent of innovative platforms and use of digital information systems to aid in the development of novel POC diagnostics.

Our vision of providing a series of packed one day events focused on practical, relevant, and actionable health IT advice were very well received in Houston, NYC, and Santa Monica earlier this year. Our next event is in Chicago and we’re going to continue to eschew canned PowerPoint decks which limit conversations and instead deliver on the implications of major trends and operationalizable advice about where to successfully apply IT in healthcare settings.

I’ll be heading to the American Telemedicine Association (ATA) annual conference in Baltimore in a couple of weeks. To see what I might learn there I interviewed Jon Linkous, CEO of ATA. The first question I asked him was “what’s the difference between mHealth and telemedicine?” Basically nothing, he said — but, he noted that the mobile health or mHealth movement and nomenclature has been very useful to the telemedical industry and he welcomed the comparisons.

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