Events

A collection of 32  Posts

A Tour of the Healthcare New Media Marketing Landscape

Last week I had the privilege of chairing and keynoting the Healthcare New Media Marketing Conference in Phoenix, Arizona. I really liked the event because the attendees were actual practitioners from the provider space (many hospitals, health systems, etc). It was great talking to people who were actually producing the content — web directors, PR heads, and other marketing leaders from Cleveland Clinic, Duke University Health System, Henry Ford Health System, Mayo Clinic, Emory Healthcare, and many other prestigious healthcare providers.

The general hype of Service-oriented Architecture (SOA) has calmed down quite a bit which means that practicality and reality is settling in for the design pattern. With concepts like Web Oriented Architecture (WOA) and Resource Oriented Architecture (ROA) getting more attention these days and the “Death of SOA” being pronounced by the likes of Burton Group, it’s clear that the pundits need something new to talk about. My feeling is that SOA as a way of defining reusable and portable services for creating composite application as opposed to siloed code components and applications acting independently is still very meaningful and applicable.

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