Implementation

A collection of 15  Posts

Guest Article: Achieving product simplicity in healthcare offerings is hard but possible

_I’m a geek and proud of it — I love building software, launching new products, and am a fan of others that do it well. Recently I ran across the Berlin-based team from kenHub, a site focused on teaching anatomy online and helping medical students prepare for tests. I reached out to the team to ask them how they were differentiating themselves from the many other solutions available they said their goal was to simplify the process of learning using new didactic concepts to focus on memorizing and gamification elements to make it fun and engaging.

A frequent question I am asked by startups and their software focused leadership teams is, “how do we generate sales and what is the appropriate process to follow in creating our sales expectations.” My friend Steve Carbonara has been selling software to healthcare enterprises for years so I asked him to write a companion to his piece on_ __selling to hospitals. Steve is currently the Chief Sales Officer at Cohealo, Inc.

Given the well-warranted focus on design these days it’s always difficult to find the right balance between features that we should add to our software and those that we leave out. I was running a class recently on how to build product roadmaps for health IT apps / medical device software and the question of how we should decide which features to add came up. Here’s are just a few of the facets I talked about during that lecture:

There are important differences between the health care providers who truly reap the benefits of switching to EMR, and those who don’t. I’ve covered some of these differences before and I was pleased to see that Katie Matlack, Medical Analyst at Software Advice, actually went a step further and interviewed representatives of three health providers using EMRs now, identifying some key takeaways to extend the conversation. Below are four tips, and for the other four tips, you can view the entire article on her blog.

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