10 Words I, too, Would Love To See Banned From Press Releases

August 1, 2009

I just ran across Robin Wauters’ post over at TechCrunch about 10 Words I Would Love To See Banned From Press Releases. It’s a great summary of my own frustrations as a blogger who sees tons of press releases a week.

Don’t get me wrong, I love seeing emails about new products and services and I welcome submissions of press releases or other announcements to media@healthcareguy.com. Like most bloggers, I’m happy to get engaging emails and I respond to almost all messages that are addressed specifically to me (as opposed to a general mailling list) and look like they weren’t sent as a mass e-mail.

However, I, would love to see a day when I get a press release that doesn’t have any of the following words that Robin so eloquently described:

Leading / Leader
Best / Most / Fastest / Largest / Biggest / Etc.
Innovative / Innovation
Revolutionary
Award-Winning
Disruptive / Disruption
Cutting / Bleeding Edge
Next-Generation
Strategic Partnership
Synergy

  • Robert

    Subjective and eye-catching words (in essence, sensationalism) tend to distract readers from assessing the article themselves.

    Excellent list.

  • Chris Gervais

    I’d add “unleashed” — I can’t stand seeing that word in press releases.

  • http://www.inforonics.com/ Inforonics

    It is unfortunate how so many press releases have fallen into this category of words used. It is time to use new buzz words.

  • http://www.cnaonlineclasstraining.com CNA

    What is funny is that as soon as I see those words used I almost immediately lose interest. Its like when you see an add for something free, you automatically just pass it by because we all know its not free!!!

  • http://www.clickrich.co.uk ClickRich

    Thank goodness for that. When I saw the title of your post I was concerned that you would include technology phrases which are often accused of being “technobabble”; e.g. SaaS, Cloud and SOA. Actually, these words often neatly summarise complex concepts and avoid dragging the user into the confusing detail. However, there is something of an abuse of these terms where they are used to mislead or are simply not understood. IT Professionals should unite against misuse of terms.

  • onlineappointmentscheduling

    Awesome! Some really helpful information in there. Bookmarked. Excellent source. duties of a cna

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